D&AD NEWBLOOD 2021, Digital Billboard
D&AD NEWBLOOD 2021, Digital Billboards. This piece is part of an advertising campaign for Key4Life, an organisation that seeks to help rehabilitate young offenders and offer them a new start in life. The brief challenged me to cut through the commercial noise and reach the target audience of children aged 10-17 and warn them about the dangers of carrying a knife. These billboards are twins, placed on opposing sides of a train track. This piece aims to offer the target audience a clear cut choice, knife or life?
D&AD NEWBLOOD 2021, C4D Render. This piece is a rendered walk-through of an event planned in aid of Key4Life. It’s a musical event which offers young people a chance to perform their own personal piece relating to their experiences with knife crime if they hand in their knives at an amnesty prepared by Key4Life.
